CommRes in the 1970's

Areas of focus:
a) Communication support
b) Cooperative, multinational studies
c) Policy research for institutional development and support
d) Multisectoral and multidisciplinary studies

Trends and Development
a) Scope - communication studies became narrower, covering a few areas
b) Respondents/subjects - rural respondents, since the Philippines is largely rural
c) Manpower resource - schools offering communication degrees, and government info agencies
d) Method of Analysis-measures of central tendency and chi-square as statistical methods
e) Reporting
f) Research-orientation as against western - problem-oriented vs theory-oriented
g) Research design – action research or operation studies in the country

Problems and Prospects
a) Lack of support from admin or management
b) Inadequate resources form facilities
c) Imbalance, which favors action research

Back to Communication Research: The Philippine Advent